Wild Things Inc. is a brand seeking a clean, natural identity with an emphasis on organic textures and earthy tones. The client wanted animal imagery integrated into a minimal design system that felt tactile, grounded, and authentic.
The challenge was crafting a brand identity that was both simple and nature-inspired, while also incorporating animal elements without leaning too literal or cliché. The system had to remain versatile across a full stationery suite.
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Outcome
The final identity features an earthy color palette, refined typography, and a stylized animal mark that evokes wilderness without overpowering the minimal aesthetic. The deliverables included a logo, letterhead, business cards, envelopes, invoices, and custom pattern paper — all working cohesively through subtle texture and thoughtful layout.
